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Denis O'Brien's Digicel group picks a fight with Google and Facebook

Denis O'Brien's Digicel group picks a fight with Google and FacebookA Caribbean mobile phone company controlled by Denis O’Brien, the Irish media mogul, has started blocking advertisements on its networks.

Digicel, the leading operator across the Caribbean, has launched the initiative as a way of forcing internet companies, such as Google, Yahoo and Facebook, to pay for access its customers.

In so doing, says the Irish Times, O’Brien has effectively picked a fight with the largest web companies in the world. He believes it is unfair that those companies generate revenue through Digicel’s network and says his company is “taking a stand against them to force them to put their hands in their pockets.”

He wants them to share some of the revenue they make from ads sold during browsing activities by Digicel customers on its system.

In a statement on the Digicel website, the company states: “Ad control technology benefits both consumers and network operators alike. With ads using up as much as 10% of a customers’ data plan allowance, this move will allow customers to browse the mobile web and apps without interruption from unwanted advertising messages.”

If the move proves successful, it will buttress Digicel’s revenue.

Via: Guardian
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