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NEX raises $25M, launches Active Arcade to get people moving

There is a physical activity deficit in our world. Three fourths of adults say staying in shape is very important for health benefits. Yet, one in four adults and 81% of adolescents are insufficiently physically active, according to the World Health Organization. Even before COVID-19, less than 24% of children 6 to 17 years of age did 60 minutes of physical activity daily, as per Centers for Disease Control and Prevention (CDC).
Working from home and staying at home during the pandemic exacerbated being physical inactivity. Most people opt for sedentary entertainment that involves minimal movement like watching movies or streaming live concerts, playing video games and throwing virtual parties.
To solve the global problem of inactivity by creating new ways to encourage active play for everyone, NEX, a San Jose and Hong Kong-based motion entertainment startup, is building motion entertainment – content that encourages physical movement. It is now announcing a $25 million Series B round to coincide with launch of Active Arcade, its new mobile AI interactive motion-tracking game.
The new funding was led by Blue Pool Capital, with participation from Samsung Ventures, SparkLabs and Susquehanna. This round also attracted influencers in sports, entertainment industries and business executives including Simu Liu (Shang-Chi), Albert Pujols (LA Dodgers), Thierry Henry (Arsenal Legend), Sabrina Ionescu (WNBA), tech CEOs and founders from YouTube, Dapper Labs, Alchemy, OpenDoor, WordPress and executives from Zendesk, Uber, MasterClass and Facebook.
This latest round comes after NEX raised an $8.5 million Series A in 2019 from the NBA, Will Smith’s Dreamers Fund, and the Alibaba Entrepreneurship Fund. It also previously raised a $4 million seed round from Charmides Capital, Harris Blitzer Sports & Entertainment Ventures and Mandra Capital, Steve Nash, Jeremy Lin and Mark Cuban in 2018. Many other leaders in sports, media and technology have also baked NEX.
The Series B round brings NEX’s total raised so far to $40 million.
NEX was founded in 2018 by David Lee, Philip Lam and Reggie Chan, with a mission to transform passive activity into active play through apps like Active Arcade. Its first app, HomeCourt, has been played in more than 200 countries.
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