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Choices and constraints: How DTC companies decide which strategy to follow

Companies typically have to settle on strategies that align with their customers, employees, investors, and regulators. The more they know about how the other side will decide, the clearer their own strategies become.
If regulators always prefer choice for consumers, then it is easy for a platform to allow multiple payment choices: Shopify allows multiple payment options from its partners, Apple doesn’t.
By regulatory intervention, it will have to now.

Nash equilibrium and Netflix time


Nash equilibrium is a fascinating, post-facto explanation for some of the interesting decisions you will often see in business.
In simple terms, Nash equilibrium states that if you have clarity on the other side’s decision, you can make yours without regret. In other words, there is no incentive to change strategy once each side knows what the optimal position of the other side is, in their combined transaction.


All physical products cannot escape retail, because ignoring retail means a smaller serviceable market. But it is a choice companies can make.
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