Authorization

Cheeterz Club wants to make reading glasses hip

Can reading glasses actually be cool? A new eyewear company called Cheeterz Club thinks so. The startup is working to change the perception of reading glasses from being just cheap, disposable items you pick up from a rotating display rack at your local drug store to being something you’d actually be proud to wear. To do so, the company is designing its glasses with quality lenses and frames in range of styles, while still keeping the pricing affordable.
The startup — whose name is a reference to the slang term for glasses, “cheaters,” — was founded by Jennifer Farrelly, whose background includes work in advertising and sales at companies like Uber and Virool.
She said the idea to make a better set of readers came to her because she found herself frustrated by the current options on the market.
“It all started a few years ago. My friends were posting on social media these really depressing comments and posts like: ‘I’m old and turning into my parents, this is awful.’ And I [thought to myself] why does it have to be like that? I feel just as young today as I did ten years ago,” Farrelly explains. “Why are my friends and I feeling forced to feel old because of something that happens overnight?,” she says, of what felt like the sudden onset of middle age and the hardships it brings.
What’s worse, Farrelly says, is that when you finally make your way to the drugstore to pick out some reading glasses, all you’ll find are bad, plastic pairs that both look and feel cheap.
“That’s even more demoralizing,” she adds.
Cheeterz Club wants to make reading glasses hip
OLYMPUS DIGITAL CAMERA
See also:
Leave a comment
News
  • Latest
  • Read
  • Commented
Calendar Content
«    Январь 2022    »
ПнВтСрЧтПтСбВс
 12
3456789
10111213141516
17181920212223
24252627282930
31