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Popcorns new app brings short-form video to the workplace

A new startup called Popcorn wants to make work communication more fun and personal by offering a way for users to record short video messages, or pops, that can be used for any number of purposes in place of longer emails, texts, Slack messages, or Zoom calls. While there are plenty of other places to record short-form video these days, most of these exist in the social media space which isnt appropriate for a work environment. Nor does it make sense to send a video youve recorded on your phone as an email attachment, when you really just want to check in with a colleague or say hello.
Popcorn, on the other hand, lets you create the short video and then send a URL to that video anywhere you would want add a personal touch to your message.
For example, you could use Popcorn in business networking scenario, where youre trying to connect with someone in your industry for the first time aka cold outreach. Instead of just blasting them a message on LinkedIn, you could also paste in the Popcorn URL to introduce yourself in a more natural, friendly fashion. You could also use Popcorn with your team at work for things like daily check-ins, sharing progress on an ongoing project, or to greet new hires, among other things.
Popcorns new app brings short-form video to the workplace

Videos themselves can be up to 60 seconds in length a time limit designed to keep Popcorn users from rambling. Users can also opt to record audio only if they dont want to appear on video. And you can increase the playback speed if youre in a hurry. Users who want to receive pops could also advertise their popcode (e.g. try mine at U8696).
The idea to bring short-form video to the workplace comes from Popcorn co-founder and CEO Justin Spraggins, whose background is in building consumer apps. One of his first apps to gain traction back in 2014 was aTinder-meets-Instagram experience called Looksee that allowed users to connect around shared photos. A couple years later, he co-founded a social calling app called Unmute, a Clubhouse precursor of sorts. He then went on to co-found 9 Count, a consumer app development shop which launched more social apps like BFF (previously Wink) and Juju.
9 Counts lead engineer, Ben Hochberg, is now also a co-founder on Popcorn (or rather, Snack Break, Inc. as the legal entity is called). They began their work on Popcorn in 2020, just after the start of the Covid-19 pandemic. But the rapid shift to remote work thats come in the days that followed could now help Popcorn gain traction among distributed teams. Todays remote workers may never again return to in-person meetings at the office, but theyre also are growing tired of long days stuck in Zoom meetings.
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