Tumblr debuts Post+, a subscription service for Gen Z creators

As Twitter launches Super Follows, YouTube adds new monetization tools, and Instagram embraces e-commerce, the social media sphere is heating up with new ways for creators to make a living. Now, Tumblr is joining the fray with Post+, the platform’s first attempt at allowing users to monetize their content. Post+ is debuting today in limited beta for an exclusive selection of creators in the US, who were hand-picked by Tumblr.
Like Twitter’s Super Follows, Tumblr’s Post+ lets creators choose what content they want to put behind a paywall, whether that’s original artwork, personal blog posts, or Destiel fanfic. Creators can set the price for their subscriber-only content starting at $3.99 per month, with additional tiers at $5.99 and $9.99. The process of making content under Post+ is the same as any other Tumblr post — all creators will have to do is check a box to indicate that the post is for paying subscribers only, whether that’s a video, audio clip, text post, image, etc.
Image Credits: Tumblr