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Google Area 120’s ThreadIt is bite-size video for team collaborations

The team at Google’s Area 120 in-house incubator says the idea for ThreadIt came well before COVID-19 made remote work a necessity for large swaths of the globe. Of course, the pandemic certainly accelerated interest in the product among the team behind it.
“It’s adjusted the lens through which everyone sees it,” Keller Smith, general manager and founder, Area 120, tells TechCrunch. “It was a trend that was growing even before COVID-19, but, of course, the whole world changed overnight.”
ThreadIt, which launches today as a browser-accessible service and Chrome plug-in, is an attempt to address a perceived hole in the market. The system, which allows users to record short video messages, is positioned to sit somewhere between long-form, live- video teleconferencing and short texts and emails.
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