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Embedded finance startup Banxware raises €4M seed

Embedded finance — the idea of offering financial products where customers are already congregating via white label solutions and APIs – isn’t an entirely new concept. In fact, in one form or another, such as point of sale credit, the concept has existed for years and long before Silicon Valley venture capital firm and media company (ha!) Andreessen Horowitz made it a thing. However, fuelled by cloud technology and a plethora of new fintech and Banking-as-a-Service startups, there is no doubt the embedded finance trend is accelerating.
The latest company to declare its hand is Berlin-based Banxware, which offers embedded finance in the form of loans for SMEs, in partnership with marketplaces, payments providers, and others. It launched in December and today is disclosing that it has raised €4 million in seed funding.
Leading the round is Force over Mass, and VR Ventures. They are joined by HTGF, and private investors in banking, payment and e-commerce.
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