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Tumblr now removes reblogs in violation of its hate speech policy, not just the original posts

Tumblr is making a change to how it deals with hate speech on its blogging platform. The company announced today it will also remove the reblogs (repostings) from any blogs that were suspended for violating its policies around hate speech. Already, the company says it’s identified nearly 1,000 blogs that were banned for blatant violations of its hate speech rules. Most of these blogs contained Nazi-related content, it said. This week, Tumblr began to remove all the reblogs from these previously banned sites, as well — a number totaling 4.47M individual posts.
In an announcement, Tumblr explains its reasoning behind the decision to also remove the reblogged material:
We’ve listened to your feedback and have reassessed how we can more effectively remove hateful content from Tumblr. In our own research, and from your helpful reports, we found that much of the existing hate speech stemmed from blogs that have actually already been terminated. While their original posts were deleted upon blog termination, the content of those posts still lived on in reblogs. Those reblogs rarely contained the kind of counter-speech that serves to keep hateful rhetoric in check, so we’re changing how we deal with them.
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