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With $8 million to consolidate Amazon’s top marketplace sellers, Perch makes its first deals

After raising $8 million in November to roll up top Amazon marketplace companies, the new New York-based startup Perch has begun putting that money to work in its first few deals.
The brainchild of Chris Bell, formerly Wayfair’s head of logistics and a Bain & Co. analyst, Perch is pretty well-positioned to serve as unifier of a bevy of disparate products in one nest.
The company’s recent acquisition include brands selling a sand anchor for beach umbrellas (Beachr), a waterproof apron for cooking, a hip sciatica brace (Bodymate), and other similar products that wouldn’t be out of place in a late night informercial or on the Home Shopping Network.
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