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WeWork rebranding won’t work
08.01.2019, 19:34,
Technologies
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The company formerly known as WeWork
has rebranded as the We Company
— although a better name for its network of on-demand office spaces for the newly incorporated and nominally employed; co-living spaces for the same Easyjet-set; and educational and coding services could be “House of Cards”.
News of the rebranding (
first reported via Fast Company
) comes on the heels of reports that the company
would no longer be receiving a planned $16 billion golden parachute to escape a soon-to-be-sinking real estate market investment
from longtime backer Masayoshi Son’s
Softbank
and his Softbank Vision Fund.
For SoftBank, no majority stake in WeWork as it scales down talks from a new $16 billion investment to $2 billion
See also:
» SoftBank scaling back WeWork investment: report
» SoftBank aims to raise Y2 tril on Japan mobile unit IPO
» WeWork is getting serious about China
» Asian family buys €475m London office group LEO
» SoftBank is considering taking a majority stake in WeWork
» Saudi Arabia is investing another $45 billion with SoftBank
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