WeWork rebranding won’t work

The company formerly known as WeWork has rebranded as the We Company — although a better name for its network of on-demand office spaces for the newly incorporated and nominally employed; co-living spaces for the same Easyjet-set; and educational and coding services could be “House of Cards”.
News of the rebranding (first reported via Fast Company) comes on the heels of reports that the company would no longer be receiving a planned $16 billion golden parachute to escape a soon-to-be-sinking real estate market investment from longtime backer Masayoshi Son’s Softbank and his Softbank Vision Fund.

For SoftBank, no majority stake in WeWork as it scales down talks from a new $16 billion investment to $2 billion