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Chinas obsession with short videos has its internet giants worried

Take a subway ride in China and expect to see a lot of commuters eyes glued to TikTok videos on their phones.
Video clips like TikToks are now consuming nearly nine percent of Chinese peoples time online, a 5.2 percent jump from 2017, according to app analytics firm QuestMobile.
Apps such as TikTok which is operated by ByteDance, the worlds highest valued startup at $75 billion have become popular among previously camera-shy users. Those who lack editing experience can now easily add beautifying filters and music to spice up their work.
Chinas obsession with short videos has its internet giants worried
Elderly couple having a moment on Douyin / Credit: Douyin ID @?????
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