Winter weather sees supermarkets lose €22m

The extreme winter weather earlier in the year played havoc with shoppers' plans, meaning retailers missed out on around ?22m in grocery sales.
Despite this, however, grocery sales were up by 2.5% across the 12 weeks to 25 March, compared to the same period last year.
Commenting on the impact of the weather, which saw sub-zero temperatures and snow across much of the country, Fraser McKevitt said: "The Beast from the East played havoc with consumers' usual shopping plans."Mr McKevitt, head of retail and consumer insight at Kantar Worldpanel, which produced the figures, added: "In the run up to and during the cold snap, shoppers stockpiled groceries buying 4% more items than normal, increasing the average value of a trip from €14.99 to €15.80."However, they simultaneously visited stores 5% less often as they stayed wrapped up at home, meaning overall lost sales from the storm were minimised to €22m."Warming foods and drinks were the go-to items for customers after braving the snowy weather - sales of hot beverages and tinned soup grew by 8.4% and 27.5% respectively over the past month."An earlier Easter also helped stores and, despite the average price of Easter eggs rising, sales were up by 69% compared with the same time last year.The discounters enjoyed an increasing proportion of this growth, with Aldi and Lidl achieving new market share highs of 7.3% and 5.3% respectively.Mr McKevitt said: "Aldi and Lidl are continuing to disrupt the market.
"As the discounters proceed with the expansion of their store portfolios, over the past 12 weeks 63.5% of all households visited at least one of the retailers."During the same period, Tesco saw sales increase by 2.4% to hold their market share steady at 27.6%.The chain welcomed an extra 262,000 customers through its doors and saw sales growth of branded goods overtake own-label groceries for the first time since June 2015.Morrison's also saw a 2.4% sales increase, resulting in a market share of 10.4%, helped by a strong online performance.Asda's market share fell by 0.2% to 15.6%, however, and Sainsbury's was also down by 0.3% to 15.8%, despite sales growth of 0.6%.Waitrose saw sales growth of 1.5% year on year but market share fell slightly to 5%.Grocery inflation stands at 2.5% for the 12 weeks ending 25 March, with prices having risen since the beginning of last year.The biggest rises have been in butter, fresh fish, fresh pork, fresh lamb with only a few markets seeing falls, such as laundry powder and ambient cooking sauces.
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