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Datawords Group, a Multicultural Ingenuitya??[1] expert, acquires Switching-Time with the support of Keensight Capital to empower international brands with digital campaign solutions in China

SHANGHAI, Dec. 2, 2022 /PRNewswire/ -- Since its creation in 2000, Datawords Group has established itself as a leader in e-multicultural technologies, forging the term Multicultural Ingenuitya?? [1] to reflect its capacity to support brands in the deployment of their digital marketing and technology strategies on an international scale.
Datawords Group, a Multicultural Ingenuitya??[1] expert, acquires Switching-Time with the support of Keensight Capital to empower international brands with digital campaign solutions in China
Multicultural at its core, Datawords has developed a unique know-how and expertise in adapting its clients' technologies, strategies and digital content to a local audience, while respecting their brand image. The deployment of international campaigns poses a real challenge for major global brands, with linguistic and technical constraints, as well as cultural preferences, that can make a single global campaign impossible. Datawords relies on both MULTI digital expertise and CULTURAL adaptation of brand content across more than 50 languages and countries to capture local relevancy.To reinforce its position in the Chinese market, Datawords today announces the acquisition of the award-winning integrated communication company Switching-Time, founded in Shanghai, China. Established in 2012, Switching-Time serves a prestigious set of clients in the fashion, beauty, luxury and lifestyle industries. Over the years, it has expanded its offering to cover the full breadth of digital marketing services, including public relations (e-PR), influencer digital marketing and social media.
Datawords Group, a Multicultural Ingenuitya??[1] expert, acquires Switching-Time with the support of Keensight Capital to empower international brands with digital campaign solutions in China
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