VisitPortugal & Cristiano Ronaldo Take Over Times Square

LISBON, Portugal , Nov. 19, 2022 /PRNewswire/ -- VisitPortugal initiated a strong plan to promote the destination in the North American market, associating itself with the launch event of the most recent wax figure of Cristiano Ronaldo at the Madame Tussauds Museum in New York City, through a "take over" of the digital billboards of Times Square. After revealing the wax figure of Cristiano Ronaldo, VisitPortugal gave each of the jumbotrons to the Portuguese people for an hour, to show the world the best the country has to offer, its people and its natural and historical heritage and also to send a message from Portugal to the world about the importance of Travelling Better.With the motto "Close to US", VisitPortugal intends to promote the diversity of the tourism offer in Portugal and its regions, that which has the most impact on the American public. From nature to history, from waves to heritage, from cities to villages, from countryside to islands, all are reasons to choose Portugal as the destination of your next trip.This is a unique brand activation in the US with an expected catalytic effect, expected to reach approximately 500 million people worldwide. In a period of high opportunity: the week of Thanksgiving and that precedes Black Friday and Cyber Monday, which are characterized by opportunities for booking future trips for Americans.Cristiano Ronaldo's wax figure will be at Madame Tussauds from November 21, 2022, in a space dedicated to the Portuguese athlete called: The CR7 Experience. In parallel, for 15 days, the public visiting the Madame Tussauds Museum will be impacted with films about Portugal.
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