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Fire Department Coffee is Ready to Rescue the Ready-to-Drink Category with Release of the World's First Spirit-Infused Nitro Cold Brew

New Release Coincides with Brand's Recent Survey Findings: Americans are Experiencing Pumpkin Spice Flavor BurnoutROCKFORD, Ill., Sept. 20, 2022 /PRNewswire/ -- Fire Department Coffee, a veteran-owned brand ready to rescue consumers from ordinary coffee - and yet another pervasive pumpkin spice season - marked its entry into the ready-to-drink category today with the release of Fire Dept. Coffee Nitro Cold Brew. The cornerstone of the line, Nitro Irish Coffee, is a first-of-its-kind, non-alcoholic, canned Nitro Cold Brew infused with real whiskey and cream. It is available now, alongside three additional varieties: Nitro-Charged Latte, Nitro-Charged Shellback Espresso, and Nitro Vanilla Bean Bourbon, each in 7 oz single serving cans exclusively on firedeptcoffee.com. Distribution will expand to grocers and other nationwide retailers in the coming months.
Fire Department Coffee is Ready to Rescue the Ready-to-Drink Category with Release of the World's First Spirit-Infused Nitro Cold Brew
"Customers have been asking for a simpler, faster way to experience their favorite Fire Dept. Coffee on-the-go, so the introduction of Nitro Cold Brew is our answer to their call," said Luke Schneider, Founder and CEO of Fire Dept. Coffee. "With this release we're not only offering a new way to experience our coffee - but we're also bringing our proprietary, non-alcoholic spirit-infusion process to the ready-to-drink category for the first time."For its Spirit Infused Coffee varieties, including Nitro Irish Coffee, coffee beans are infused with premium whiskey before roasting out the alcohol, leaving behind only the spirit's bold aroma, natural flavors, and familiar taste a?? a proprietary process the brand introduced in 2016. The end result is a cold brew far more flavorful and complex in palate than anything previously available.
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