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Arçelik Responds to Earth's Crisis Call in IFA Keynote with Urgent Appeal for Climate Action

ArA§elik CEO Hakan Bulgurlu's keynote speech urges businesses to innovate for sustainable change to protect the natural world from environmental declineBERLIN, Sept. 3, 2022 /PRNewswire/ -- ArA§elik, the global household appliances manufacturer and parent company of 12 leading home appliance brands, including two of Europe's well known brands, Beko and Grundig, keynoted at IFA 2022 calling for sector-wide action to tackle climate change.
Arçelik Responds to Earth's Crisis Call in IFA Keynote with Urgent Appeal for Climate Action
In his keynote speech, Mr Bulgurlu spoke of the challenge facing the corporate world, highlighting that rising business innovation has led to more consumption, thus contributing to environmental stress. Mr Bulgurlu believes that getting this balance right is the purpose of innovation, to create tailored technological solutions to the world's environmental challenges. The clean energy transition, the development of regulated, transparent carbon markets, and the phasing out of coal by 2050 were all stressed as essential climate actions the world needs to take if it is to stand any chance of keeping the 1.5C goal alive.
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