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Propel Center launches three-part Junior Music Executive Accelerator series to inspire HBCU students to become future music industry executives

ATLANTA, July 1, 2022 /PRNewswire/ -- Propel Center, in commemoration of Black Music Month, joined with five of Propel's institutional partners to successfully launch the first of the three-part C3 Series, an executive music industry pipeline program to promote music entrepreneurship in tech.
Propel Center launches three-part Junior Music Executive Accelerator series to inspire HBCU students to become future music industry executives
The accelerator series, the acronym of which stands for Create, Collaborate and Connect, will work to increase the leadership pipeline in today's music industry for HBCU students and young people of color with the aim of fulfilling these three ambitions by providing participants with an all-access pass to learn directly from some of the music industry's greatest minds, executives and tastemakers.The limited C3 Series will run through March 2023, with the program mission to ensure that the pipeline of diverse leadership reaches and includes HBCU talent, while fast-tracking the next generation of executive leaders in music marketing, music public relations, tech and production. The inaugural participants, which included more than 60 students convened in master classes hosted at Clark Atlanta University, hailed from Bethune-Cookman University, Jackson State University, Clark Atlanta University, Edward Waters University and Bishop State Community College.As part of C3's project-based, learning focused curriculum, each of the students were tasked with presenting a potential new artist to the consumer market by curating the needed music assets, and then working to implement a tailored marking and communications campaign. The program, funded by the Industry Impact Grants made available to eligible Propel Center HBCU member institutions, is co-facilitated by respected executives, Steve Higgs, COO, Preach Records/Ingrooves and head of A&R, and Cortez Bryant, co-CEO of the management firm Blueprint Group and adjunct professor at his alma mater, Jackson State University.
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