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MARS INTRODUCES CO2COAa??: A SUSTAINABILITY INSPIRED ANIMAL-FREE, PLANET-FRIENDLY CHOCOLATE INNOVATION IN PARTNERSHIP WITH PERFECT DAY

Mars embraces the future of snacking and treating, eco-conscious consumer trends, and caring for the planet through innovative and industry-leading partnership CHICAGO, June 16, 2022 /PRNewswire/ -- Today, Mars, Incorporated, a world leader in confectionery, announced a new sustainability inspired chocolate experience, CO2COAa??, is joining the family of snacks and treats that includes M&M'S, SNICKERS, SKITTLES, and EXTRA Gum.
MARS INTRODUCES CO2COAa??: A SUSTAINABILITY INSPIRED ANIMAL-FREE, PLANET-FRIENDLY CHOCOLATE INNOVATION IN PARTNERSHIP WITH PERFECT DAY
Mars has partnered with Perfect Day, Inc., to launch the company's first ever earth-friendly and animal-free chocolate innovation in the U.S. The name CO2COA is a thoughtful and playful way to pay homage to its Rainforest Alliance-Certified cocoa and reduction of greenhouse gas emissions (CO2) in product sourcing. This innovation provides consumers with a delicious earth-friendly, animal-free, and lactose-free chocolate experience and is the latest sustainability-inspired innovation from Mars.Mars believes the world we want tomorrow starts with how we do business today, and the company's snacks and treats inspire moments of happiness every day around the world. CO2COA maintains the silky-smooth taste consumers expect while leaning into the flexitarian dietary trends today's conscious consumers are embracing. Mars CO2COA sources Rainforest Alliance Certified cocoa and uses Perfect Day animal-free dairy protein, making it entirely free from lactose and cholesterol while wrapped in paper-based packaging.
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