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HABANOS, S.A. BREAKS ITS RECORD TURNOVER, REACHING 568 MILLION DOLLARS

Habanos, S.A. maintains its leadership position with 15% growth in 2021.



Spain, China, Germany, France and Switzerland lead the ranking of Habanos, S.A.'s most important countries.



Habanos, S.A. announces that it will hold a Gala evening dedicated to the 55th anniversary of its most prestigious brand, Cohiba, on 9 September in Havana.

LA HABANA , May 10, 2022 /PRNewswire/ -- CorporaciA?n Habanos, S.A., has released its financial data for the 2021 financial year, in which it obtained a turnover of 568 million dollars, with a 15% growth compared to the previous year."The 2021 results confirm the solid path we are on, despite the crisis caused by Covid-19. Last year we surpassed the $500 million mark for Premium cigar sales worldwide, an all-time record for the category and a testament to the enormous potential of our business. We are very proud to lead the premium cigar category and to continue to grow despite the situations experienced over the past two years," said Inocente NA?A±ez Blanco and Luis SA?nchez-Harguindey Pardo de Vera, Co-Presidents of Habanos, S.A. In the ranking by country, Habanos, S.A.'s top 5 markets in terms of sales volume were Spain, China, Germany, France and Switzerland. Spain and China were once again the most important markets.. By region, Europe remains Habanos' main market, with 59% of sales volume, followed by Asia Pacific (16%), America (14%) and Africa and the Middle East (11%).Leopoldo Cintra GonzA?lez, Commercial Vice-President, and JosA© MarA­a LA?pez Inchaurbe, Vice-President of Development of Habanos, S.A., consider that "At Habanos, S.A. we maintain our commitment to offer the best experience to our aficionados, exclusive products and novelties, all in keeping with the quality, tradition and unique origin that make our Habanos a luxury product appreciated all over the world. Our aficionados have remained loyal to Habanos and their tastes and, in many cases over the past year, they have incorporated into their domestic consumption vitolas and brands that used to be part of a more social consumption".The exceptional situation we have experienced as a result of the pandemic has led to certain changes in consumer habits. Within this new context, the company has been able to adapt and, together with its Exclusive Distributors, has managed to keep the passion for Habanos alive as a result of its marketing strategies, launches, new products, virtual events and, when possible, face-to-face events.
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