LOS ANGELES, Jan. 27, 2022 /PRNewswire/ -- Introducing Homecourt, a collection of fine fragrance-infused, skincare-inspired, and sustainably designed beauty products for the home straight from the mind and nose of Founder Courteney Cox.
Homecourt is based on Courteney's long-held belief that caring for one's own space is a transformative act, and that forging rituals around cleaning and maintaining the things we love
can be a pleasure. "Homecourt is the culmination of my lifelong passion for architecture and interior design, as well as my obsession with home organization, scent and cleanliness. A clean, gorgeously scented room brings me serenity. I launched Homecourt because I wanted household and cleaning products that smell as special as the scents I wear, and looked beautiful enough to keep on my counters," explains Courteney. Homecourt approaches the cleaning category from a distinctly beauty-industry perspective. Each product is formulated with the kind of luxurious, niche scents typically reserved for tiny glass bottles and spritzes on the wrist. To bring her vision to life, Courteney enlisted serial beauty entrepreneur Nick Axelrod-Welk (NA©cessaire, Into The Gloss) to lead brand creative and product development; and Sarah Jahnke, a former L'Oreal marketing executive, to serve as Homecourt's CEO.
