Highly Successful Mexican Snack Wafer Brand Hits U.S. Shelves

PHOENIX, Jan. 21, 2022 /PRNewswire/ -- The snacking industry needs new options. Sigma saw the potential and popularity of Chocke-Obleas south of the border and has now launched the brand in Hispanic grocers across six key American marketsa??San Jose, Los Angeles, Chicago, Dallas, Houston and South Texasa??with more U.S. destinations and retailers on the horizon." American consumers are hungry for foods that are fun to eat, but also nutritious. They want great taste and a unique high-quality experience. Chocke-Obleas checks all the boxesa??it's a snack they can feel good eating and sharing with their families," says Oscar Villarreal, DVP of National Accounts Hispanic Brands for Sigma U.S.

Chocke-Obleas started in 2015 in Mexico and is the keystone brand of Golmex Foods. The product consists of a smooth chocolate filling sandwiched between two artisan wheat and amaranth wafers covered with popped amaranth, a superfood ancient grain with a longtime legacy in Mexico. Chocke-Obleas are crafted with only superior quality ingredients, including 70% cocoa, an ingredient prized by the ancient Mayans in Mexico.