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Dodge Updates Two-year 'Never Lift' Roadmap, Announces Launch Dates for Direct Connection, Dodge Power Brokers, Chief Donut Maker Programs

AUBURN HILLS, Mich., Jan. 18, 2022 /PRNewswire/ --
Dodge Updates Two-year 'Never Lift' Roadmap, Announces Launch Dates for Direct Connection, Dodge Power Brokers, Chief Donut Maker Programs


Brand continues momentum of Never Lift campaign, first announced in November 2021, which provides a 24-month roadmap to Dodge's performance future



Dodge Power Brokers dealer network, the exclusive source for all new Direct Connection performance parts, will open on March 9, 2022



Direct Connection eStore launches for purchase of performance parts and print catalog on March 9, 2022



Chief Donut Maker Dodge brand ambassador "job search" to kick off on January 20, 2022



Winners of Operation 25//8, a massive eight-week, 25-car giveaway, to be announced by January 31, 2022



For more information on Dodge Never Lift campaign, visit Dodge.com or DodgeGarage.com

Dodge is keeping the pedal down on the brand's two-year "Never Lift" roadmap to its performance future, announcing official "open for business" dates for the new Direct Connection and Dodge Power Brokers programs, the kick off of the Chief Donut Maker Dodge brand ambassador "job search" and the date winners of the eight-week, 25-car Operation 25//8 giveaway will be revealed. In addition, the sixth "garage door" of the Dodge Never Lift campaign was revealed last week with the announcement that Dodge will team up with Tony Stewart Racing (TSR) and serve as primary sponsor for Top Fuel driver Leah Pruett and three-time Funny Car World Champion Matt Hagan in TSR's inaugural 2022 National Hot Rod Association (NHRA) Camping World Drag Racing Series campaign. The Dodge 24 Months of Muscle calendar can be viewed at Dodgegarage.com/never-lift.
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