LIT Method Announces Franchise Opportunity, A First of Its Kind Hybrid Digital & Physical Experience Designed to Reimagine the Future of Fitness

LOS ANGELES, Jan. 12, 2022 /PRNewswire/ -- LIT Method, the wellness and tech company known for its innovative, high-intensity, Low Impact Training (LITa??), announces the launch of its franchise opportunity. Set to reimagine the future of fitness franchising with a first of its kind hybrid digital and physical experience, LIT Method provides a sustainable workout alternative built on the promise of "no running, no jumping, no weights." After becoming a household name for "building bodies, not breaking them," the emerging franchise brand is now projecting explosive growth with a development goal of 100 signed units within 12 months.With an investment from Marcy Venture Partners (MVP), and an investment from former Los Angeles Dodger and five-time MLB All-Star Adrian Gonzalez, franchisees will have the unique chance to get in on the ground level of a highly sought-after brand with a lucrative franchise opportunity.Michael Abramson, Chief Strategy Officer, is spearheading the brand's expansion into franchising. With over two decades of experience in the fitness industry, Abramson's career spans both the entrepreneurial and corporate landscapes. Most recently, he served as Chief Operating Officer and Chief Revenue Officer for Xponential Fitness Inc. While acting as COO, Abramson served on the IPO steering committee, playing a pivotal role in taking Xponential Fitness public. Previously, Abramson served as President of D1 Training, where he led the franchise model from its founding, to receiving a strategic investment from Princeton Equity Group, to its solidification as one of the most successful franchised fitness brands in America."I'm certainly no stranger to the fitness or franchising space, and what we're doing at LIT has never been done," said Abramson. "No other fitness brand has our hybrid studio and showroom model, and our proprietary Low Impact Strength Machine. This isn't just Pilates 2.0 a?? it's the only machine in the world that's a rower and reformer in one a?? the only piece of equipment on the market allowing people to truly do it all. Its seamless transition from a rower and resistance strength training system to a reformer will allow franchisees to meet the growing needs of diverse clientele."
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