Up Norway Receives B Corporation Certification

OSLO, NORWAY / ACCESSWIRE / December 7, 2021 / With a positive environmental, social and economic impact considered fundamental, Nordic luxury travel curator Up Norway is now Certified B Corporation™. The first in Norway and one of only 40 companies worldwide in the travel industry to receive the distinction, Up Norway believes that being socially and environmentally responsible is non-negotiable. Issued by B Lab™, a company aimed at transforming the global economy to benefit all people, communities, and the planet, B Corp™ verifies businesses social and environmental performance, public transparency, and legal accountability to balance profit and purpose. In 2021, Up Norway was also named the first and only Norwegian travel company to be Travelife certified, a leading global initiative for tourism companies committed to reaching sustainability."We continuously strive to not only meet but exceed the highest standards of social and environmental return," said Torunn Tronsvang, Founder and CEO of Up Norway. "Our success is measured every day by creating meaningful experiences that have a net positive impact on society and nature and inspiring others to do the same."On Up Norway journeys, sustainable choices are paramount from transportation and accommodations to cuisine easily traced back to its local origins. For every journey booked with Up Norway, the company measures, monitors and compensates carbon emissions through Chooose. Additionally, only the best conveyors of Norway's rich cultural heritage are chosen as partners, conserving the past for future generations.Founder and executive director of B Corp in the Nordics, Nille Skalts, gave a warm welcome and thanks to Up Norway for their "tremendous commitment to creating experiences that not only enrich our lives, but also ensure that society and the planet flourish."Echoing the sentiment, global sustainable tourism expert Milena Nikolova PhD noted, "For Up Norway, sustainability is part of the DNA. They represent the new-generation of entrepreneurs in tourism who demonstrate that sustainability can be an integral ingredient of a successful business model enhancing the traveler experience and making industry partnerships stronger."
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