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Introducing Market+, Indigo Heralds Next Chapter as the Ag Industry's Independent Technology Platform Partner

MEMPHIS, Tenn., Dec. 7, 2021 /PRNewswire/ --A Indigo Agriculture, in its commitment to operating as an independent technology enabler for the ag industry, today introduced a new Market+ by Indigo identity for its keystone digital offer. The change from Indigo Marketplace to Market+ acknowledges the company's evolution of the offer from a digital merchant to the industry's neutral and independent digital merchandising solutions provider. The new name comes ahead of the anticipated release of a new suite of marketing and merchandising tools, developed with input from over 150 grain merchants, farmers, and advisers through extensive market testing over the last year.
Introducing Market+, Indigo Heralds Next Chapter as the Ag Industry's Independent Technology Platform Partner
"Market+ is the culmination of how far we've come. No longer the intermediary, Indigo's technology and tools are designed from the ground up to help ag supply chain participants realize higher value in their existing relationships by increasing efficiency, optimizing assets, and expanding revenue opportunities," said Amit Menipaz, Head of Global Marketplaces at Indigo. "The new name brings to life both the progress we've made and the additional value and opportunities across the supply chain that can be unlocked through digital enablement." "The grain merchandising industry is rapidly going through a digital transition, and we are deeply invested in ensuring farmers come out on top. As an independent partner, Indigo is uniquely positioned to put the best technology expertise to work for the benefit of the industry," said Matt Carstens, President and CEO of Landus, which recently announced a strategic collaboration spanning Indigo's full integrated solutions portfolio to drive digital transformation in agriculture. "The value and efficiencies that Market+ offers a?? and the new capabilities on their way a?? provide a premier resource to help navigate market changes and monetize new opportunities to the fullest.""Indigo's digital grain merchandising application was founded to connect agricultural supply and demand, enabling both sides to reach further, connect to new parties, and capture more profit," said Jennifer Betka, Chief Marketing Officer at Indigo Ag. "Bringing 'market' to the forefront of our offering's identity emphasizes the connection and relationships that underpin the agricultural industry."
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