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The CEO of cosmetics retailer Lush says he's 'happy to lose' $13 million by deleting Facebook, TikTok, Snapchat accounts over teen mental-health harms

The CEO of cosmetics retailer Lush says he's 'happy to lose' $13 million by deleting Facebook, TikTok, Snapchat accounts over teen mental-health harms
Lush is making waves for shutting down its Facebook, Instagram, TikTok, and Snapchat accounts in the wake of the Facebook whistleblower revelations.Sergei Fadeichev/Getty Images


UK cosmetics company Lush shut down many of its social media accounts on Black Friday.




Lush cited the Facebook whistleblower's revelations about social media harms being ignored.




CEO Mark Constantine told The Guardian he's "happy to lose" $13 million from the reduced exposure.


Cosmetics company shut down its Facebook, Instagram, TikTok, and Snapchat accounts globally on Friday, citing its concern about the harms of social media in the wake of Facebook whistleblower Frances Haugen's revelations."In the same way that evidence against climate change was ignored and belittled for decades, concerns about the serious effects of social media are going largely ignored now," the company said in its press release earlier this week.Lush's announcement came just ahead of one of the biggest days of shopping all year, and the brand fully expected that losing its pipelines to millions of customers could harm its business.But CEO Mark Constantine actually embraced that tradeoff.
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