Authorization

This startup verifies IDs for Robinhood and DoorDash. Check out the pitch deck Persona used to raise $150 million from Founders Fund.

This startup verifies IDs for Robinhood and DoorDash. Check out the pitch deck Persona used to raise $150 million from Founders Fund.

The Persona cofounder and CEO Rick Song.
Persona




The ID-verification startup Persona recently raised $150 million for its Series C funding round.




The firm won the backing of major players like Founders Fund and Index Ventures.




Insider got an exclusive look at the pitch deck it used to bring investors on board.


The ID-verification startup Persona recently raised $150 million in a round led by the SpaceX-backing Founders Fund.The San Francisco-based startup enables businesses to verify the identity of their users online by cross-referencing things like government IDs and selfies.Persona aims to become a leader in the ID-verification market, which is set to be worth more than $16 billion globally by 2026, by partnering with companies including the food-delivery firm DoorDash, the edtech Coursera, and the trading platform Robinhood.Businesses can embed Persona's verification tool into their websites and apps and choose what constraints are required to be deemed successfully verified.
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