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Unilever just awarded its $3 billion ad business to several ad agencies. Here are 16 other big accounts that are up for grabs, and who could win.

Unilever just awarded its $3 billion ad business to several ad agencies. Here are 16 other big accounts that are up for grabs, and who could win.

Facebook CEO Mark Zuckerberg.
Tobias Hase/picture alliance via Getty Images




In the biggest ad pitch of the year, Unilever split its $3.3 billion account between ad agency networks WPP, Omnicom, Havas, and IPG.




A rash of other marketers are seeking new ad agencies, putting billions in ad dollars up for grabs.




The most lucrative accounts include Coca-Cola, Facebook, and Daimler.




Visit the Business section of Insider for more stories.


2021 has become an unusually active year for ad agencies, with billions in ad spending expected to change hands.In the biggest pitch of the year to date, Unilever split its global ad-buying account, which covers an estimated $3.3 billion in annual spending, between several agency holding companies. WPP kept most of the business but lost a significant chunk to rivals Omnicom and Havas.The news came weeks after Publicis won Walmart's US ad account away from WPP in another of the year's top prizes. In other big account moves, Infiniti moved its account to Publicis in March; H&R Block hired IPG and Stagwell; and JetBlue chose Omnicom's Adam&EveDDB.Below are 16 top accounts that are up for grabs, based on our reporting and news accounts, in order of estimated value to the winning agencies.

Coca-Cola is the big prize at $4.2 billion.

Unilever just awarded its $3 billion ad business to several ad agencies. Here are 16 other big accounts that are up for grabs, and who could win.

Coke wants to cut the number of agencies it uses.
Regis Duvignau/Reuters
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