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Parento, the first and only paid parental leave program, rebrands heading into open enrollment

NEW YORK, Aug. 26, 2021 /PRNewswire/ --A Parento, an insurance-based solution for paid parental leave, unveiled a refreshed brand and rollout. "Our refreshed brand, anchored by two penguins and their chick, best aligns with the necessary work Parento is doing to make paid parental leave accessible and attainable for employers and employees," said Director of Marketing, Tiarra Hamlett. "Parento is a first-of-its-kind holistic approach to paid parental leave and parenthood."
Parento, the first and only paid parental leave program, rebrands heading into open enrollment
Parento offers an affordable, comprehensive paid parental leave solution for working parents and employers nationwide.A generational shift towards a healthier work-life balance, amplified by the pandemic, has catapulted paid parental leave into the national discourse. Up to 86% of millennials are less likely to quit if paid parental leave is offered, making it the third most desired employee policy. Gender-equal paid leave promotes children's development, improves maternal health, and supports household economic security. Founded in 2019 by Dirk Doebler, Parento is an insurance-based program enabling employers to offer from 6 to 16 weeks of up to 100% paid parental leave for birthing and non-birthing parents, including adoptive, foster, and same-sex parents. Through its program, Parento offers access to a network of professional parent coaches providing 1-on-1 coaching, return-to-work support, and parenting resources. As a former CFO, Mr. Doebler approaches parental leave through a finance and value-add lens, designing a product that proactively addresses the turnover and replacement costs associated with young parents. "Throughout my career I've realized that paid parental leave is not just an HR issue; it has to make financial sense for the firm and time-and-time again research shows that investing in paid parental leave pays dividends."
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