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After criticism for lack of transparency, Facebook releases a previously hidden first quarter report on most-viewed content

After criticism for lack of transparency, Facebook releases a previously hidden first quarter report on most-viewed content


Christoph Dernbach/picture alliance via Getty Images




Facebook decided to release a transparency report for the first quarter of 2021.




Despite pledges of "transparency," the company held back its original report.




The report showed some of the most-viewed content on the platform reflected Right-wing views and misinformation.




See more stories on Insider's business page.


Facebook has released a previously unseen report on its most-viewed content in the US after criticism for touting its transparency but failing to release the information.The report, which lists posts, pages, and links most viewed by Facebook user accounts between January and March 2021, was first obtained and verified Saturday by the New York Times. It represents a "more complete picture of what people see on Facebook," the company said in the report. Facebook used its own engagement tracking service, CrowdTangle, to compile the data. In the report, the most-viewed link was to a South Florida Sun Sentinel story republished by the Chicago Tribune whose headline initially suggested a link between the COVID-19 vaccine and a Florida doctor's death. The story was seen by Facebook users over 53 million times. Among Facebook's most-viewed pages is the Epoch Times, a Right-wing conspiracy newspaper publication, which drew in over 81 million page views.The company withheld this early report after several executives said it looked bad for Facebook, the New York Times reported, citing an internal company email.
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