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76% of the money startups raise is not from traditional VCs. Here are the biggest nontraditional investors of 2021.

76% of the money startups raise is not from traditional VCs. Here are the biggest nontraditional investors of 2021.

Jeff Horing co-founded Insight Partners in 1995 and is also a managing director. The firm has been the most active nontraditional investor this year.
Insight Partners




Nontraditional investors deployed 76% of all venture dollars in the second quarter.




Insight Partners has been the most active, doing 70 deals this year alone.




Coatue Management backed Didi Global, Rivian, and UiPath - which all went public this year.




See more stories on Insider's business page.


It's an open secret in the industry: Most venture dollars don't actually come from traditional venture capital firms. Nontraditional investors - a sweeping category that includes private equity, mutual funds, and corporations - deployed a record $57 billion worth of venture investment in the second quarter, which represented 76% of all venture dollars spent, according to a new research note from Pitchbook."What is interesting about the wave of activity is that these firms doubled down on venture, surpassing the pace of pre-pandemic investment more quickly than expected," wrote analyst Kyle Stanford.All of that money is being "aggressively invested" which is "increasing competition for deals," he added. The net result is that startup founders are raising more money for smaller chunks of equity in their company, at higher valuations.
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