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Stoneshot releases Event Marketing Research For Financial Services Marketers

LONDON, July 9, 2021 /PRNewswire/ -- 80% of professional investorsAwillAattend physical eventsAwithin a monthAofAlockdown restrictions being lifted.AAThis is a key finding fromAStoneShot'sAevent research which summarizes the viewsAofAprofessionalAinvestors regardingAeventApreferences.AA"A year of social distancing has changed people's behaviors and expectations soAwe cannotAassume that audiences will revert to pre-COVID attendance levels."Asaid Gavin John,AStoneShotAFounder and CEO.A"Events may beAbackAbut theyAare set to change. Hybrid is the future."AWith theAlaunch ofAStoneShot'sAlatest eventAresearch,Aevent marketers will be able to gain insight into professional investor opinion regarding physical events, online events and what they expectAin the future.AStoneShotAwill also share bestApractice guidelines and examples of howAtheirAclientsAhaveAdeliveredAsuccessful eventsAin the last year.AA key finding was that 35% of professional investors will divide their time equally betweenAvirtual andAphysical events withA63% saying they will resume physical eventsAfrom Day 1.AThis means that hybrid events are here to stay.AA
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