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Mercury Insurance Launches MercuryGO for Florida Drivers

LOS ANGELES, JulyA 1, 2021 /PRNewswire/ -- Today, Mercury Insurance announced that the company has made its usage-based insurance app, MercuryGO, available to drivers in Florida to help improve driving skills and traffic safety. The app acts as a virtual driving coach, providing skill scores that give real-time feedback about driving behavior. Mercury auto insurance policyholders who enroll to use the app immediately receive up to a 10% participation discount. Then, when MercuryGO customers renew their policies, they could receive a discount of up to 20%, depending upon their driving score. "Mercury wants to help make Florida's roads as safe as possible," said Mercury Insurance Director of Product Management Mike Dawdy. "Most car crashes can be avoided, and MercuryGO is a simple way to help keep drivers focused on their main task. Our smartphone app will help educate drivers of all ages and experience levels about the importance of staying alert behind the wheel, with the ultimate goal of reducing fatalities and serious injuries. Plus, this program empowers drivers to save a lot of money on their insurance."Florida Highway Safety and Motor Vehicles reports there were 3,135 motor vehicle traffic fatalities in 2019. Additionally:

There were 255,353 injuries sustained from car crashes in 2019.



A person died on a Florida roadway nearly every day due to distracted driving in 2020.

The MercuryGO app generates a driving skill score, which is calculated based on categories that are closely correlated with car crashes: excessive speeding, hard braking, distracted driving (i.e., phone motion and screen interaction), and road type. Cambridge Mobile Telematics (CMT), Mercury's technology partner, is the world's largest smartphone telematics provider, winning multiple awards. CMT is the pioneer of: usage-based insurance with smartphones (in 2012); the measurement of phone distraction (2013); behavior-based insurance (2014); and real-time crash alerts with roadside assistance (2015).A A 
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