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JetBlue founder David Neeleman's Breeze is ready for takeoff. Here's 7 problems the new airline already has, according an expert.

JetBlue founder David Neeleman's Breeze is ready for takeoff. Here's 7 problems the new airline already has, according an expert.

A Breeze Airways plane.
Breeze Airways




Breeze Airways is finally launching flights but not all are sold on its business model.




Analyst Henry Harteveldt is concerned about the airline's route network, high fee structure, and tech-focused model.




Breeze seeks to create demand with low-cost leisure routes to underserved cities across the US.




See more stories on Insider's business page.


Breeze Airways is finally making its debut on May 27 just in time for Memorial Day weekend and the start of what will likely be a busy summer season.An initial slate of 39 routes across 16 cities will launch between May 27 and July 29, boasting fares are as low as $39. The hub-skipping routes allow passengers to fly directly to and from leisure destinations without having to change planes. Most of the routes also don't feature direct competition, giving Breeze a leg up in drawing passengers and stimulating demand. But not all industry experts were sold on the airline after its launch announcement last week. Henry Harteveldt, an industry analyst and the cofounder of Atmosphere Research Group, has been "disappointed" with what he's seen so far.
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