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eToro's most popular female investor says she's holding onto crypto stock and prefers Ethereum to bitcoin. She reveals the strategy that led 20,000 people to copy her portfolio.

eToro's most popular female investor says she's holding onto crypto stock and prefers Ethereum to bitcoin. She reveals the strategy that led 20,000 people to copy her portfolio.

HeloA?se Greeff.
Photo credit: Holly Adams




eToro's most-copied female trader, HeloA?se Greeff, told Insider what makes her portfolio so attractive.




Greeff is confident in crypto's long-term value, and thinks Ethereum is a better buy than bitcoin.




The trading platform added 5 million new users in 2020 as popular investing boomed amid the pandemic.




See more stories on Insider's business page.


"Just get started" is HeloA?se Greeff's advice to first-time investors. A data scientist by trade, Greeff is also one of eToro's most successful popular investors. Since she joined the social trading platform in 2016, Greeff has amassed more than 20,000 "copiers." This means users can invest their capital to proportionally mimic her stock portfolio. Greeff was the third-most copied at the time of publication. This also makes her the highest-ranking woman investor on the platform. And more people are investing; eToro told Insider that it added five million new users globally to its platform in 2020, and another 1.2 million in January this year.
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