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GRIN Closes $10M Investment Led by e.ventures and Joined By a Syndicate of the Some of the World's Most Successful E-Commerce Founders

SACRAMENTO, Calif., Dec. 17, 2020 /PRNewswire/ --A GRIN, the leading influencer marketing software platform for direct-to-consumer (DTC) brands today announced that it has closed $10 million in Series A funding led by e.ventures. A syndicate of some of the world's most successful ecommerce founders and operators also participated, including founders of MVMT, BVAccel, Liquid IV, Cuts Clothing and Ivory Ella. The round also had participation from existing investors including Bullpen Capital and LAUNCH fund.
GRIN Closes $10M Investment Led by e.ventures and Joined By a Syndicate of the Some of the World's Most Successful E-Commerce Founders
GRIN Closes $10M Investment Led by e.ventures and Joined By a Syndicate of World's Most Successful E-Commerce FoundersGRIN leads the influencer marketing space with impactful tools designed for the unique problems that brands face when selling directly to consumers online. GRIN's software enables ecommerce brands to manage and activate large networks of social influencers, traditional affiliates, athletes, customer advocates and more. This has enabled the most visible consumer brands on social media, like MVMT Watches, to build massive followings by seeding their products to influencers all over the world. "The current influencer marketing process is painfully broken. Brands often run large-scale, sophisticated programs internally while using several messy systems and tools that don't work well together," said Brandon Brown, CEO and founder of GRIN. "We bring the only SaaS platform to market that makes this process completely seamless -- enabling brands to manage the full lifecycle through discovery, recruitment, activation, product seeding, contracting, reporting, analytics & payments." GRIN solves a pain-point for brands attempting to adapt to the significant change in consumer behavior experienced over the last several years. Consumers now predominantly engage with media on their mobile phones, instead of television, an adjustment which is causing a crisis for how brands operate. Modern brands are succeeding by going to where the consumer attention is and building trust. They do so by partnering with influencers, athletes & opinion leaders who have engaged social media audiences in those channels.A 
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