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Packaged Facts: Coronavirus Has Changed Consumer Eating and Home Gardening Habits

ROCKVILLE, Md., Aug. 6, 2020 /PRNewswire/ -- Due to the coronavirus, many consumers are changing their eating habits. About 30% of consumers agree they are eating less healthily, while 42% of consumers think they are eating more healthily, according to data published in Home Gardening Consumer Insights, a recent report by market research firm Packaged Facts. Based on these findings, it is important that the overall direction is toward healthy eating because food gardening correlates strongly with interest in eating healthy foods.
Packaged Facts: Coronavirus Has Changed Consumer Eating and Home Gardening Habits
A large majority of consumers also agree they are now more concerned about food waste, while 34% are eating more locally produced foods. Although 29% of consumers agree they are eating less fresh produce, a strong majority (two-thirds) disagree with this statement, showing that overall, people seem to be trying to eat healthier during the pandemic even as they have access to more and more food options as restaurants and other social venues continue to reopen.A  "We believe more people may be looking to plant a food garden to help them on this journey by growing more fresh produce at home and not needing to rely on grocery stores or other retailers," says Jennifer Mapes-Christ, food and beverage publisher for Packaged Facts. Even before the coronavirus pandemic, many Americans still gardened as a hobby, even if popularity was waning. Over the last decade, busy consumers previously have had less time to devote to gardening. However, history has shown that during times of crisis interest in home gardening is renewed. For example, historical data indicates increasing popularity of gardening around the time of the 2007-2009 U.S. recession.
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