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Yoshinoya Japanese Kitchen Ups its Digital Game, Launching Company's Premier Loyalty Program, Mobile App & Delivery Platform Integrations

TORRANCE, Calif., June 11, 2020 /PRNewswire/ -- Yoshinoya America, known for its artisanal Japanese-inspired rice bowls, today announced the expansion of its digital infrastructure with the launch of the company's first loyalty program, Yoshinoya Rewards, as well as digital ordering for delivery or carryout through the Yoshinoya App, Yoshinoya website and its delivery platform providers a?? DoorDash, Postmates and Uber Eats.
Yoshinoya Japanese Kitchen Ups its Digital Game, Launching Company's Premier Loyalty Program, Mobile App & Delivery Platform Integrations
Focusing on guest convenience, speed of service and safety, the company fast-tracked its digital growth under the leadership of its new Chief Marketing Officer, Kim Freer. "In the current climate, it was particularly pressing to speed up the development of our online ordering platforms and give guests additional ways to order ahead for takeout, or have their favorites delivered straight to their doorstep with just a few taps," said Freer. "Building on the recent brand refresh, including a new ordering process that allows customization and the integration of digital menu boards, we're methodically focused on upping Yoshinoya's digital game in 2020."Yoshinoya Rewards, created in partnership with Punchh and Olo, gives guests access to exclusive deals and allows them to earn points on every purchase, which can be redeemed for free food. Guests are rewarded with five points for every $1 spent. To start earning points, guests can download the Yoshinoya App or sign-up online.In celebration of its mobile app launch for iOS and Android devices, Yoshinoya is also hooking up its fans with a free regular bowl with the purchase of a drink when they download the app.
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