E*TRADE Unveils Tools to Help Investors Build Portfolios Mapped to Their Financial Life Stage and Trends They Care About

E*TRADE Financial Corporation (NASDAQ: ETFC) today announced a series of new tools with low barriers to entry that help customers diversify their portfolio:

Low-cost portfolios that enable good investing habits. With just $500, investors can choose a no-transaction-fee mutual fund portfolio based on their tolerance for risk. Customers can set up recurring deposits to their account according to their schedule, making investing a routine.

Fund filters for income-oriented investors. Baby Boomer investors are in search of ways to generate incomea??especially as they enter retirement. Now they can easily filter for non-proprietary, income-generating ETFs and mutual funds built with dividend-paying stocks or interest-bearing bonds. These funds are on the E*TRADE All-Star list, which undergo a rigorous review process by the Companya??s Investment Strategy team.

Innovative Tech and Rising Economy investing themes. Investors looking to align their investments with their interests can now leverage two additional thematic screeners. The Technology Pacesetter theme surfaces hand-picked ETFs focused on tech-forward companies creating new products, while the Rising Economy theme centers on exposure to countries with rapidly developing economies.

"The days of cookie-cutter solutions for investors are gonea??by leveraging best-of-the-web digital tools, we can deliver meaningful and confidence-building experiences for customers across various life stages and levels of financial sophistication,a?? said Rich Messina, Managing Director of Financial Product Management at E*TRADE Financial. "Many are hamstrung to get started in their investing careers and one major roadblock is finding financial tools that are easy to use and in plain English. By giving todaya??s investors the resources they need to consistently save, even if ita??s just a little at a time, they are taking meaningful steps to build their financial future.a??

The announcement comes on the heels of E*TRADE earning "Best for Mobile Tradersa?? and "Best for Income-Oriented Investorsa?? from Barrona??s in their annual online broker review. E*TRADE earned 4.5 out of 5.0 stars overall, outpacing TD Ameritrade and Charles Schwab.

E*TRADE aims to enhance the financial independence of traders and investors through a powerful digital offering and professional guidance. To learn more about E*TRADEa??s trading and investing platforms and tools, visit

For useful trading and investing insights from E*TRADE, follow the company on Twitter, @ETRADE.
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