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Authentic Brands Group Launches Sports Illustrated CBD Product Line In Partnership With Sentia Wellness

NEW YORK, Jan. 31, 2020 /PRNewswire/ --A Authentic Brands Group (ABG), owner of the Sports IllustratedA®A brand, today announced a strategic partnership with Sentia Wellness, a leading distributor of CBD-infused wellness products.A Through this partnership, Sentia Wellness will develop, produce and distribute Sports Illustrated and Sports Illustrated SwimA®-branded CBD-infused topicals. A Limited-Edition Recovery Cream will debut this weekend, followed by a full rollout later this year.
Authentic Brands Group Launches Sports Illustrated CBD Product Line In Partnership With Sentia Wellness
"Sports Illustrated has been at the forefront of sports and culture for over 65 years and is a name that resonates with the athlete and fan in all of us," said Daniel W. Dienst, Vice Chairman at ABG. "We are excited to partner with Sentia, a leader in the wellness industry, as we continue to expand the Sports Illustrated brand and create trusted, high-quality consumer products."Sports Illustrated's Limited-Edition Recovery Cream is made with 500 mg of pure cannabidiol (CBD), the non-psychoactive compound derived from the hempA plant and has been carefully blended with a variety of key ingredients including Calendula for skin relief, Sea Buckthorn for antioxidants and Menthyl Lactate, a natural cooling agent. "As we continue to develop products for active, health-conscious individuals who understand that there is so much more to sport than the game itself, it became clear that Sports Illustrated was the perfect brand to partner with," said Amy McClintick, COO, Licensed Brands Division of Sentia Wellness. "We are excited to see the initial response from consumers and cannot wait for the full rollout of complementary products later this year."
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