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Study by Reach Mobile and Purdue Professor Finds Consumers With 'Unlimited Data' Could Overpay by Thousands

BOSTON, Dec. 15, 2019 /PRNewswire/ --A A new study of U.S. mobile consumers, conducted by Reach MobileA during October and November 2019, finds that 90% of consumers overpay for unlimited data plans. The report, which surveyed 400 U.S. consumers on major carrier unlimited plans, finds that 1 in 3 respondents use less than 5 GB per month, and 85% use less than 10 GB. The report, which aims to dispel the notion that unlimited plans are the best value for all consumers, includes expert commentary from Mung Chiang, a distinguished professor at Purdue University and recently-named science and technology adviser to the U.S. Department of State on global technology.Over 90% of customers pay more than $60/month for their unlimited plans, presenting significant savings opportunities for users who don't consume the typically allotted 20-24 GB of high-speed data. While such plans might benefit carriers including Reach Mobile, consumers end up overpaying."This concept of unlimited plans for everyone is founded on perception, not fact," said Harjot Saluja, CEO of Reach Mobile, a socially responsible mobile service launched this year. "Most Americans think they need a ton of data because they don't know how much they actually use. We conducted the study because consumers deserve transparency from mobile service providers."To avoid overpaying for mobile service, the study suggests consumers should pay closer attention to their actual data usage to ensure they have picked a plan that fits their needs. Individuals that consume enough data to warrant an unlimited plan are outliers.Key Findings:
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