Iteris Announces Launch of Public Offering of Common Stock

Inc. (NASDAQ: ITI), the global leader in applied informatics for
transportation and agriculture, today announced the launch of an
underwritten registered public offering of shares of its common stock.

Iteris expects to grant the underwriters a 30-day option to purchase up
to an additional 15% of the shares of its common stock sold in the
proposed offering. All shares of common stock to be sold in the proposed
offering will be offered by Iteris. The proposed offering is subject to
market and other conditions, and there can be no assurance as to whether
or when the offering may be completed, or as to the actual size or terms
of the offering. Iteris intends to use the net proceeds from the
offering to fund the cash purchase price for a planned acquisition and
for general corporate purposes, including possible additional future

B. Riley FBR, Inc. is acting as sole bookrunner for the
offering.A Northland Securities, Inc. is acting as lead manager for the
offering. Co-managers will beA Craig Hallum Capital Group and Dougherty &
Company LLC.

The proposed offering is being made pursuant to the Companya??s shelf
registration statement on FormA S-3 (File No.A 333-220305) that was
declared effective by the Securities and Exchange Commission ("SECa??) on
September 21, 2017. The shares may be offered only by means of a
prospectus. A preliminary prospectus supplement describing the terms of
the proposed offering and the accompanying base prospectus will be filed
with the SEC and will be available on the SECa??s website located atA
Alternatively, copies of the preliminary prospectus supplement and
accompanying prospectus relating to the proposed offering, when
available, may be obtained from B. Riley FBR, Inc., Attention:
Prospectus Department, 1300 17th St. North, Ste. 1300, Arlington, VA
22209, or by email atA,
or by telephone at (800) 846-5050. The final terms of the proposed
offering will be disclosed in a final prospectus supplement to be filed
with the SEC.

This press release shall not constitute an offer to sell or the
solicitation of an offer to buy, nor shall there be any sale of, these
securities in any state or jurisdiction in which such offer,
solicitation or sale would be unlawful prior to registration or
qualification under the securities laws of any such state or
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