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Here are the original ideas and storyboard behind Apple's iconic 1984 Super Bowl ad (AAPL)

Here are the original ideas and storyboard behind Apple's iconic 1984 Super Bowl ad (AAPL)
YouTube/Steve Hayden



In 1984, Apple aired what may be the most famous Super Bowl ad of all time.




It ends with the iconic phrase: "On January 24th, Apple Computer will introduce Macintosh. And you'll see why 1984 won't be like '1984."




See an original storyboard for the ad, provided to Business Insider's podcast "Household Name" by one of the people behind the spot.




To hear the full story of 1984, subscribe to Business Insider's podcast "Household Name."



There are a lot of Super Bowl ads that are seared into the American memory, but few have had the impact of Apple's "1984" spot, which aired in — when else — 1984.
The Ridley Scott-directed clip shows an athlete running through a series of emotionless men, eventually hurling a hammer through a screen displaying "Big Brother," the personification of a dystopian state, a reference to George Orwell's novel "1984."
At the end of the ad is the iconic tagline and first mention of Apple's products: "On January 24th, Apple Computer will introduce Macintosh. And you'll see why 1984 won't be like '1984.'"
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