Why Burger King is sending customers to McDonald's
Google+
Facebook
Vkontakte
Odnoklassniki
By Lucia Binding, news reporter
Burger King is cooking up fresh beef with fast food rival McDonald's in a creative way to make customers download its app.
If customers are within 600ft of a McDonald's in the US, they can unlock a deal giving them a Whopper burger for one cent through the Burger King app.
The app then offers directions to a nearby participating Burger King where customers can collect the burger.
See also:
![DGAP-PVR: Symrise AG: Release according to Article 40, Section 1 of the WpHG [the German Securities Trading Act] with the objective of Europe-wide distribution](/uploads/1/2.jpg "DGAP-PVR: Symrise AG: Release according to Article 40, Section 1 of the WpHG [the German Securities Trading Act] with the objective of Europe-wide distribution")
