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Veeva Introduces New Digital Asset Management Capability to Speed Publishing to Any Digital Channel

Veeva
SystemsA (NYSE:VEEV) today introduced Veeva Vault Digital Publishing,
a new digital asset management (DAM) capability inA Vault
PromoMatsA andA Vault
MedComms. For the first time, brand marketing teams can publish and
withdraw approved assets from a central location to any digital channel
for faster and easier publishing. Organizations now have greater agility
in publishing regulated content and a single view of content performance
across digital channels.


Life sciences companies are creating more digital assets and using
multiple repositories to manage them. This makesA it difficult to
identify approved content and have visibility into where content is
published, creatingA potentialA compliance issues.


Vault Digital Publishing allows users to distribute and update content
with a single click from VaultA PromoMatsA or VaultA MedCommsA to any
channel, including multichannel Veeva
CRM, web, email campaigns, and other digital channels. Users can
easily publish approved content, trace it back to the source, and
withdraw obsolete content when it expires.


Brand marketing teams also have full visibility into the performance and
use of digital assets. Vault Digital Publishing provides a consolidated
dashboard of content across all channels, producing actionable insights
that organizations can use to adjust their content marketing strategies.


"Vault Digital Publishing will give the life sciences industry an
innovative way to publish and withdraw contentA to anyA digital channel,a??
said John Chinnici, vice president of commercial content at Veeva.
"Companies can finally have full visibility intoA theA performance and
usageA of all their digital contentA from a single, central location.a??
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