Amazon wants to show you in person how valuable prime is

Amazon wants to show you in person how valuable prime is
AP/Mary Altaffer

Amazon opened its first Amazon 4-star concept store in New York in September.

It's reportedly already expanding the concept to another location in Berkeley, California.

The concept is designed to bring the successful formula of Amazon's website into the real world.

One of the most successful elements — Amazon Prime — is front and center throughout the store.

It proves how important Prime is to Amazon's ambition for growth.

Amazon's new concept bakes an advertisement for Prime into every price tag.
The store, called Amazon 4-star, stocks only items that customers have rated four stars or above, on average, on That means it will include only the best of the best, in the eyes of Amazon's customers.
It opened in Manhattan's SoHo neighborhood on September 27, and another will reportedly open in Berkeley, California, soon.
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