Ukraine Now brand gets Red Dot Award 2018

A Ukrainian brand Ukraine Now received one of the most prestigious design award Red Dot Award 2018, as Volodymyr Groysman
, Ukraine’s Prime Minister, reported on his Facebook page.
The award will be presented at the official ceremony in Berlin on October 26.
“Ukraine Now brand received one of the most prestigious design award Red Dot. It is a recognition of our creative industry and a great promotion of our state,” Groysman wrote.
The works, which received the prize, will be presented in the Red Dot Design Museum in Essen (Germany).

Earlier, on May 10, 2018 Ukraine’s Government approved Ukraine Now brand for the promotion of the country in the world.
The Red Dot Award is an international designer prize existing for more than 50 years. It is presented in the Red Dot Design Museum in Essen. In 2018, 8600 works from 45 countries took part in the competition. An expert jury who is unaware of the authors evaluates every work. The jury evaluates various aspects of design works: quality, innovativeness, and the impression of the product which the design makes. The decision the jury makes after a discussion must be unanimous.

The prize is awarded in three categories: industrial design (products’ design), communication design (advertisement), and concept design. 48 categories were presented. There are winners in each category and several best works, which receive a prize as well.
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