In the last episode of the podcast «This Week in Tech» TWiT founder portal GigaOM Om Malik criticized Apple's new project - reality show Planet of the Apps. According to the journalist, the corporation from Cupertino "definitely lost focus." Malik minced no words when he talked about the new Apple projects, calling them "flirting with Hollywood".
"You ask me what Apple's problem? No, not in the Lightning-connector, and foolish desire to create a television show about the applications. What is it? Someone wanted to have a connection in Hollywood, and we must let the show like this? It's just nonsense. They need to create the best products, but do not remove the stupid TV shows about these products".
According to Apple design, the new reality show Planet of the Apps will be something more serious than a regular entertainment program. Participants will have to show the future development of their applications. Candidates will be able to receive instruction from professional programmers, and the winner will go to investments in its design, as well as premium placement in App Store.
Casting will take place in several stages, during which Apple representatives will select 100 participants. By producing a show about the application developer, among others, will make his hand will.i.am - leader of the band The Black Eyed Peas.
Journalist Om Malik is convinced that the company with cash reserves of $ 230 billion should be engaged in more serious things.
"They want to create entertaining content? Buy Netflix and move in that direction. If you want to do it, do right! Do not do this nonsense, this in no way corresponds to the level of the company ", - he said.
Planet of the Apps - not only entertaining project, which is now working at Apple. In July, the company bought out CBS television rights to the popular TV show, James Corden Carpool Karaoke («Karaoke machine"), whose members ride in a car with a comedian and sing popular songs. iPhone manufacturer plans to produce editions of transmission to subscribers Apple Music.