Black Thunder shocks fans by suspending 'giri choco' on Valentine’s Day

Valentine’s Day in Japan is a very different celebration compared to overseas, as only women are expected to give gifts of sweets or chocolate on Feb 14 (with a return gift from men a month later on White Day), and not only to the object of their affections, but to male and female colleagues and friends as well.
These so-called giri choco, or obligation chocolates, have become a controversial topic in recent years, with chocolatier Godiva ruffling feathers with a full-page newspaper ad last year, asking Japan to reconsider the unusual, and often stressful and costly, practice.
However, Yuraku Confectionery Co, the makers of one of Japan’s most beloved chocolate brands, Black Thunder, has always been a staunch supporter of the giri choco tradition.
Since the mid-’90s, the company has been promoting Black Thunder as the perfect giri chocolate for Valentine’s Day, pointing out that the tasty but unpretentious chocolates (usually priced at less than 100 yen are a great way to show your appreciation without having anyone mistake it for a declaration of true love.
? So when our reporter was given this leaflet while walking the streets of Tokyo the other day, it stopped him dead in his tracks. The headline read “Black Thunder suspends giri choco?!”
Black Thunder shocks fans by suspending 'giri choco' on Valentine’s Day
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